Publication Samples

Say Hello to Your Digital Coworkers

Remember the days when an office meant a physical location with rows of cubicles, coffee-stained papers, and clunky fax machines? Unless you entered the workforce very recently, you probably do because, let’s face it, it wasn’t that long ago. But let’s not live in the past — let’s hit the fast-forward button and zoom into the present. In the office of the present, analog is out and digital is in — and in some cases, that even includes the workers.The rise of digital workers is significantly resh...

Content Marketing in the Age of AI

Welcome to the future, where vacuums run themselves, cars drive themselves, and content writes itself. Sort of.    AI, machine learning and robotics have brought all kinds of convenience and innovation to our lives, but the human touch is still necessary — as anyone who’s ever had to dislodge a Roomba from under a couch knows. For all the hype around self-driving cars, the National Highway Traffic Safety Administration makes it clear that “every vehicle currently for sale in...

Déjà Vu: Xerox Announces Plans to Split in Two

On January 29, 2016, Xerox announced its fourth quarter earnings as well as its plans for separating into two independent, publicly traded companies. Needless to say the latter, which was leaked by the Wall Street Journal the night before the official announcement, somewhat eclipsed the former.The two businesses will consist of a Document Technology company and a Business Process Outsourcing (BPO) company. Document Technology, with approximately $11 billion in 2015 revenue, around 40,000 employe...